We bring your dreams
to life.
Certified natural diamonds, custom design, expert repair & restoration, and certified appraisals — all under one roof in Sherman Oaks, at true wholesale prices.
A full-service jeweler LA has trusted for 35+ years.
J.R.’s Diamonds & Jewelry was created to fill a void — an exciting jeweler unparalleled in service and pricing, blending old-world craftsmanship with the latest technology. Our ownership traces back to the diamond mines of South Africa, giving us direct access to a vast selection of diamonds in every shape, size and quality.
35+ years family-owned
Three generations of relationships, not transactions.
Wholesale pricing
Priced from the jewelers' bible — the Rap Sheet.
GIA & EGL diamonds
The Valley's largest selection of certified natural diamonds.
Full-service jeweler
Custom design, repair, restoration and certified appraisals — all under one roof.
Featured categories.
Everything a great jeweler should do — under one roof.
Certified appraisals, expert repair and restoration, custom design, watch service and gold & diamond buying. If it’s fine jewelry, we handle it — start to finish, right here in Sherman Oaks.
Three generations of expertise.
“We not only share the diamond trade’s bible — the Rap Sheet — we share everything we know about diamonds.”
JR’s is a lovely family-owned shop with three generations of knowledge and expertise. We carry the largest selection of GIA & EGL USA certified diamonds in the San Fernando Valley, and we’re proud to be Sherman Oaks’ wholesale jewelry store.
15053 Ventura Boulevard.
Come see the jewelry in person.
Photography can only show so much. Visit our Ventura Boulevard showroom and let us walk you through the collection.